Erik Kockum

Born in the urban parts of Åkersberga. His three severely older sisters taught him how to talk the talk and walk the walk. At the age of 15 he was a very talented football player and went over for try-outs for Arsenals youth team. He almost made it. Studied project management at the SBS Swiss Business School in Zürich and met the SNASK boys in a bank in Stockholm 3 years later. He is nowadays one of the owners. He loves people, buns, and branding.