Freddie was left outside a police station by his biological mother and spent a lot of time there until they found an orphanage for him. He was born with an unharmful condition where his heart is turned backwards. At 18 months old he was adopted to Sweden where he was brought up in the snowy north. After 10 months in the army, 13 weeks on a greek party island, and two years of psychology studies at university, Freddie found his passion and spent three years in the north of England studying graphic design. Straight after graduation he started up SNASK with zero work experience in the creative industry.