Magnus was raised in the rough parts of Jakan outside Stockholm. He spent some time as a professional ice hockey player and his first mural was the Sublime logotype in his boyhood room. His parents never figured out it was a joint. Around the time when his father wanted him to take down his framed portrait of Kurt Cobain, because it was so negative, Magnus went to study graphic design in England. He quickly went from being a 'sk8er boi' to a music maniac with dreams of taking over the world of graphic design. After a short employment at a Swedish agency he quit his job and started Snask with Freddie.