Featured resource
2025 Tech Upskilling Playbook
Tech Upskilling Playbook

Build future-ready tech teams and hit key business milestones with seven proven plays from industry leaders.

Check it out
  • Course
    • Libraries: If you want this course, consider one of these libraries.
    • Data

Real-time Personalised Customer Interaction at Scale

Big Data LDN 2019 | Real-time Personalised Customer Interaction at Scale | Rares Rusu and Alexandru Objelean

What you'll learn

How do you build a customer interaction platform that is agile enough to respond to constantly changing requirements and still able to perform at scale? This is the challenge the Customer Interaction team set out to solve at Paddy Power Betfair. You will learn how they rebuilt their promotional platform moving from one based on a closed slow relational database to a high-performance agile platform that integrates promotions from 3rd parties. You will see how this transformation has enabled marketing to continuously innovate and apply timely, relevant personalized offers to hundreds of thousands of customers across two brands, even during massive spikes in traffic.

Table of contents

Get access now

Sign up to get immediate access to this course plus thousands more you can watch anytime, anywhere.

Get started with Pluralsight