Big data has big power. It has the power to make CX professionals and their companies heroes or losers. Those that successfully use data to uncover customer experience issues are not only able to provide business value and drive positive change in their organisations, but also find more meaning in their work, report boost in motivation, reduce burnout, and minimize turnover. In this session, Marina Shapira will follow in the footsteps of the digital CX heroes to teach their formula for success and discuss how it can be implemented in your business. Key topics include: How to keep teams motivated in the workplace, the key steps in the digital hero’s journey, and examples of real digital heroes.