You want to apply AI to your data to get new insights, but can you? Automation is making it possible for anyone to make use of AI, but hidden barriers and dangers lurk below the surface. Mark Braithwaite will share experiences from Wolfram Research Technical Services projects across a range of industries to distill some key lessons learned. He will also use Wolfram Language live coding demonstrations to show how the right combination of approach and technology can achieve a successful outcome. Examples will be drawn from the health, energy, manufacturing, finance, and media-related industries.