- Course
Taking Control of User Analytics with Snowplow
Big Data LDN 2019 | Taking Control of User Analytics with Snowplow | Paul Doran
Intermediate
- Course
Taking Control of User Analytics with Snowplow
Big Data LDN 2019 | Taking Control of User Analytics with Snowplow | Paul Doran
Intermediate
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This course is included in the libraries shown below:
- Cloud
- Data
What you'll learn
This talk describes how Auto Trader migrated to Snowplow on Google Cloud for their user-analytics platform. Snowplow is an event streaming pipeline that provides many features such as a unified log of your users, event enrichment, and a schema registry to enforce data integrity. Paul Doran will walk through why Auto Trader chose to migrate, the overall Snowplow platform, the architectural benefits and how using Google BigQuery and DataFlow has been a huge success for Auto Trader.
Taking Control of User Analytics with Snowplow
Intermediate
Table of contents
Big Data LDN is the UK’s largest data and analytics conference and exhibition.