Taking Control of User Analytics with Snowplow

Big Data LDN 2019 | Taking Control of User Analytics with Snowplow | Paul Doran
Course info
Level
Intermediate
Updated
Dec 17, 2019
Duration
22m
Table of contents
Taking Control of User Analytics with Snowplow
Description
Course info
Level
Intermediate
Updated
Dec 17, 2019
Duration
22m
Description

This talk describes how Auto Trader migrated to Snowplow on Google Cloud for their user-analytics platform. Snowplow is an event streaming pipeline that provides many features such as a unified log of your users, event enrichment, and a schema registry to enforce data integrity. Paul Doran will walk through why Auto Trader chose to migrate, the overall Snowplow platform, the architectural benefits and how using Google BigQuery and DataFlow has been a huge success for Auto Trader.

About the author
About the author

Big Data LDN is the UK’s largest data and analytics conference and exhibition.

More from the author
The Next Generation of Data Architecture
Intermediate
22m
Dec 20, 2019
Data Privacy Mythbusting
Intermediate
23m
Dec 17, 2019
More courses by Big Data LDN