Expanded Library

Taking Control of User Analytics with Snowplow

by Big Data LDN

Big Data LDN 2019 | Taking Control of User Analytics with Snowplow | Paul Doran

What you'll learn

This talk describes how Auto Trader migrated to Snowplow on Google Cloud for their user-analytics platform. Snowplow is an event streaming pipeline that provides many features such as a unified log of your users, event enrichment, and a schema registry to enforce data integrity. Paul Doran will walk through why Auto Trader chose to migrate, the overall Snowplow platform, the architectural benefits and how using Google BigQuery and DataFlow has been a huge success for Auto Trader.

Table of contents

Taking Control of User Analytics with Snowplow
22mins

About the author

Big Data LDN (London) is a free to attend conference and exhibition, hosting leading data and analytics experts who are ready to equip you with the tools you need to deliver your most effective data-driven strategy. Discuss your business requirements with 130 leading technology vendors and consultants, hear from 150 expert speakers in 9 technical and business-led conference theaters, and network with thousands of fellow data experts.

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