What you'll learn

Don't let a great idea get turned down just because your pitch simply didn’t click with management. In this course, Building a Business Case, you'll gain the ability to turn resource requests into accepted proposals. First, you'll discover how different decision-makers think. Next, you'll explore a formal proposal using the financial metrics executives actually use to allocate resources. Finally, you'll learn how to pressure-test your proposal against the objections it's going to face before it faces them. When you're finished with this course, you'll have the skills and knowledge of building a business case needed to get proposals accepted more often.