- Course
Certified Analytics Professional: Data
In this course, you'll learn to identify, collect, segment, and target customers using data analysis techniques from problem identification to boosting repeat purchases and driving revenue.
Beginner
- Course
Certified Analytics Professional: Data
In this course, you'll learn to identify, collect, segment, and target customers using data analysis techniques from problem identification to boosting repeat purchases and driving revenue.
Beginner
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What you'll learn
Unlock the power of data! In this course, Certified Analytics Professional: Data, you’ll gain the ability to effectively segment and target customers by collecting, manipulating, and analyzing data.
First, you’ll explore how to identify and prioritize data needs and resources as well as means of collecting and acquiring data.
Next, you’ll discover how and why to harmonize, clean, validate, and discover relationships in data.
Finally, you’ll learn how to document and report findings, and use analysis results to refine business and analytics problem statements.
When you’re finished with this course, you’ll have the skills and knowledge of data analytics needed to effectively segment and target customers, increasing the success of your marketing campaigns and boosting your company’s revenue. This course is also designed to prepare you for the INFORMS Certified Analytics Professional (CAP) exam and provide you with a comprehensive understanding of the field of analytics.
Certified Analytics Professional: Data
Beginner
Table of contents
Bismark is a BI & Big Data Engineer obsessed with applying his knowledge in computer engineering and mathematics in the fields of Data Science, Artificial Intelligence, Machine Learning, Big Data, and Human Computer Interaction to find disease cures, provision of better healthcare and technology, autonomous systems, education and productivity through research into novel methods and algorithms for computation.