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Certified Analytics Professional: Data

by Bismark Adomako

In this course, you'll learn to identify, collect, segment, and target customers using data analysis techniques from problem identification to boosting repeat purchases and driving revenue.

What you'll learn

Unlock the power of data! In this course, Certified Analytics Professional: Data, you’ll gain the ability to effectively segment and target customers by collecting, manipulating, and analyzing data.

First, you’ll explore how to identify and prioritize data needs and resources as well as means of collecting and acquiring data.

Next, you’ll discover how and why to harmonize, clean, validate, and discover relationships in data.

Finally, you’ll learn how to document and report findings, and use analysis results to refine business and analytics problem statements.

When you’re finished with this course, you’ll have the skills and knowledge of data analytics needed to effectively segment and target customers, increasing the success of your marketing campaigns and boosting your company’s revenue. This course is also designed to prepare you for the INFORMS Certified Analytics Professional (CAP) exam and provide you with a comprehensive understanding of the field of analytics.

About the author

Bismark believes that education is no longer a one-time investment, but instead a lifelong pursuit and that great authors and mentors can play an invaluable role in finding and developing a fulfilling career. He holds a Bachelor of Science degree in Computer Engineering specializing in Software Engineering, Artificial Intelligence and Distributed computing. He taught courses in robotics and computer vision as a student leader whiles in school, and interned and consulted for the British Counci... more

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