What you'll learn

Customers’ wants and needs are becoming ever more complex, as are the products that serve those needs. So much so that it can be difficult to separate the validated needs from the unvalidated needs. In this course, Customer Discovery and Validating Product Discovery (CSPO®), you’ll gain the ability to identify what your customers truly want so you can build the product that meets their needs. First, you’ll explore the concept of product discovery and how it can inform your product goals. Next, you’ll discover how to identify your most important customer segments and reconcile conflicting needs between those segments. Finally, you’ll learn how to identify the unvalidated assumptions in your product strategy and validate those assumptions with actual customers. When you’re finished with this course, you’ll have the skills and knowledge of customer discovery and product validation needed to ensure you deliver the product your customers actually need.

This is the fourth course in the Certified Scrum Product Owner® (CSPO®) learning path; it was created in partnership with Scrum Alliance® and in alignment with the Scrum Alliance learning objectives and scrum values.