What you'll learn

Analysts produce technically correct charts that stakeholders nod at and then ignore - not because the analysis is wrong, but because the visual leaves the audience to work out what it means. In this course, Visualizing Data Stories, you’ll gain the ability to turn a defensible chart into a persuasive one. First, you’ll explore how to match visual forms to the data relationship and the question your audience is actually asking, and how to spot chart choices that quietly overstate the evidence. Next, you’ll discover how to design visuals that direct attention straight to the key insight, using hierarchy, contrast, takeaway titles, and accessible encoding. Finally, you’ll learn how to storyboard and sequence a set of visuals into an argument that builds toward a recommendation, including how to use generative AI to draft and critique your work without inheriting its mistakes. When you’re finished with this course, you’ll have the skills and knowledge of data visualization needed to build visual stories that change what your audience does.