What you'll learn

Join Kam He, Director of Solutions & Consulting at Alibaba Cloud for this session to learn more about how one of the most common challenges enterprises face while undergoing digital transformation is fragmented customer data or lack of insight into the data, resulting in an incomplete customer profile and inadequate omni-channel and loyalty experience. When data is siloed and not aggregated in a centralized repository, then IT systems have very large data latency and real time data exchange issues, along with lack of data intelligence and automation, and inefficient supply chain management due to lack of demand forecasting. If these challenges sound familiar to you, you may not be alone. Alibaba Cloud invites you to join Kam’s session, where he will share his first-hand experiences in tackling these challenges and sharing some critical lessons learned through Alibaba’s own digital transformation journey."