What you'll learn

AI can help product managers reach a plausible product decision faster, but speed without evidence can amplify a bad call. In this course, Discovering and Specifying Products with AI, you’ll gain the ability to turn raw customer signal into a structured, evidence-backed, build-ready concept. First, you’ll use AI to identify evidence gaps and generate targeted customer input. Next, you’ll synthesize interviews and feedback into themes, insights, and a customer journey, then frame and prioritize a candidate concept with documented rationale. Finally, you’ll use AI to draft a PRD and critically review it for build-readiness rather than accepting the first output. When you’re finished with this course, you’ll have a repeatable, judgment-informed workflow for using AI across product discovery and specification.