As a product manger or a member from a product team, it can sometimes be a struggle to understand the strategy and how to build your own vision of a product using qualitative and quantitative data. In this course, Exploring Product Business Foundations, you’ll learn how to create business and product strategy. First, you’ll explore creating and maintaining product vision. Next, you’ll learn the product roles that are essential to the success of a product team and how they best work cross-functionally between sales, success, marketing, and engineering. Finally, you’ll discover how to create and communicate a product road map within any organization. When you’re finished with this course, you’ll have the skills and knowledge to succeed on any product team and the knowledge of which levers to pull within product to maximize product-market fit.
Course Overview Hi, everyone. My name is Jeff Hurd, and welcome to my course, Product Business Foundations. In this course, we're going to learn the basics of how businesses, small or large, operate and where the product team best operates among other teams, from the executives down to customer success. Too many product managers struggle to understand the basics of business 101, such as calculating total addressable market, return on investment, creating sales talk tracks, North Star metrics, and so much more. We'll go over all of this in detail and more with a focus on where it all fits into product management. Some of the topics that we will cover include contributing to business strategy, understanding product finance, contributing to product operations, and collaborating with product marketing. By the end of this course, you will understand the importance of leveraging and improving the product team within a healthy business operation. I hope you'll join me on this journey to learn Product Business Foundations at Pluralsight.