Exploring Strategy & Vision
by Justin Buehler
Building products that help customers is a top priority for most businesses. This course will take you through the journey of creating a product roadmap and a product strategy that will align with your business goals.
What you'll learn
According to an Alpha 2020 product management report, a clearer product roadmap or strategy is at the top of the list for
business priorities. In this course, Exploring Strategy & Vision, you'll learn how to turn a product idea into a product strategy that solves customer pain points and aligns with business strategy. First, You'll explore the concept of developing product ideas. Next, you'll discover how to create a product vision statement. Finally, you'll tie everything together by conducting market research and analysis. By the end of this course, you’ll know how to develop a product vision based on customer needs as well as market opportunities, and then use those insights to create a product strategy and roadmap that aligns with business goals and objectives.
About the author
Justin Buehler is a strategic communications and learning consultant, and the founder of Buehler Strategies. His firm specializes in strategy, content development, and instructional design for clients in the high-tech, government, and nonprofit sectors. Justin’s corporate communications experience includes working with Fortune 500 leaders Adobe, eBay, and Raytheon on change management initiatives. He has developed courses for Allen Communication Learning Services and is the published author of E... morextend and Customize Adobe Campaign v6, now available at Pluralsight. Justin is a member of the International Association of Business Communicators and the Project Management Institute, and a scholar at Georgetown University, studying in the award-winning public relations and corporate communications master’s degree program. His interests include content strategy, instructional design, web design and development, UX, project management, leadership, training and development, and entrepreneurship. Justin lives with his wife and son in the heart of Silicon Slopes, Utah.