Exploring Strategy & Vision

Building products that help customers is a top priority for most businesses. This course will take you through the journey of creating a product roadmap and a product strategy that will align with your business goals.
Course info
Level
Advanced
Updated
Jun 10, 2020
Duration
43m
Table of contents
Description
Course info
Level
Advanced
Updated
Jun 10, 2020
Duration
43m
Description

According to an Alpha 2020 product management report, a clearer product roadmap or strategy is at the top of the list for business priorities. In this course, Exploring Strategy & Vision, you'll learn how to turn a product idea into a product strategy that solves customer pain points and aligns with business strategy. First, You'll explore the concept of developing product ideas. Next, you'll discover how to create a product vision statement. Finally, you'll tie everything together by conducting market research and analysis. By the end of this course, you’ll know how to develop a product vision based on customer needs as well as market opportunities, and then use those insights to create a product strategy and roadmap that aligns with business goals and objectives.

About the author
About the author

Justin Buehler is a strategic communications and learning consultant, and the founder of Buehler Strategies. His firm specializes in strategy, content development, and instructional design for clients in the high-tech, government, and nonprofit sectors. Justin’s corporate communications experience includes working with Fortune 500 leaders Adobe, eBay, and Raytheon on change management initiatives.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Welcome to my course, Exploring Product Vision and Strategy. I'm a strategic communications consultant and the founder of Buehler Strategies. I create technical content with teachable concepts, including market research and analysis, digital strategy, as well as different training products. So why take this course? According to an Alpha 2020 product management report, a clearer product roadmap or strategy is at the top of the list for product managers when it comes to business priorities. So what does that mean for you? Well, this course is designed for anyone wanting to turn a product idea into a product strategy that solves customer pain points and also aligns with business strategy. Some of the topics we'll cover include developing product ideas, creating a product vision statement, conducting market research and analysis, assessing risks, and designing a product strategy pitch deck to gain the attention of investors. By the end of this course, you'll know how to develop a product vision based on customer needs, as well as market opportunities, and then use those insights to create a product strategy and roadmap that aligns with business goals and objectives. Before beginning this course, you should have a basic understanding of market research and competitor analysis research methods. You should also be familiar with business strategy, product strategy, user experience design, and data analysis and visualization techniques. I hope you'll join me on this journey to learning product vision and strategy with the Exploring Product Vision and Strategy course, at Pluralsight.