- Course
- Core Tech
Exploring Strategy & Vision
Building products that help customers is a top priority for most businesses. This course will take you through the journey of creating a product roadmap and a product strategy that will align with your business goals.
What you'll learn
According to an Alpha 2020 product management report, a clearer product roadmap or strategy is at the top of the list for business priorities. In this course, Exploring Strategy & Vision, you'll learn how to turn a product idea into a product strategy that solves customer pain points and aligns with business strategy. First, You'll explore the concept of developing product ideas. Next, you'll discover how to create a product vision statement. Finally, you'll tie everything together by conducting market research and analysis. By the end of this course, you’ll know how to develop a product vision based on customer needs as well as market opportunities, and then use those insights to create a product strategy and roadmap that aligns with business goals and objectives.
Table of contents
About the author
Justin Buehler is a strategic communications and learning consultant, and the founder of Buehler Strategies. His firm specializes in strategy, content development, and instructional design for clients in the high-tech, government, and nonprofit sectors. Justin’s corporate communications experience includes working with Fortune 500 leaders Adobe, eBay, and Raytheon on change management initiatives.