What you'll learn

Many product managers and designers struggle to create user personas and journey maps to guide the development of user-centric products. In this course, Generate User Personas and Journeys Using Generative AI Tools, you’ll learn to use generative AI tools to make these tasks easier. First, you’ll explore how to generate text for a persona, such as demographic information, pain points, and what’s important to the user. Next, you’ll discover how to use generative AI tools to bring your persona to life with images, even across different settings and backgrounds. Finally, you’ll learn how to create user journey maps and integrate the persona for a holistic view of the user experience. When you’re finished with this course, you’ll have the skills and knowledge of prompting to effectively incorporate generative AI tools into your daily PM or UX workflows.