InDesign CC Data Merge and Variable Data Printing

InDesign's data merge lets you easily incorporate Variable Data Printing (VDP), automated document generation from InDesign templates, and personalization into your designs. This course will help you master the power of data merge in InDesign CC.
Course info
Level
Intermediate
Updated
Aug 28, 2017
Duration
2h 2m
Table of contents
Description
Course info
Level
Intermediate
Updated
Aug 28, 2017
Duration
2h 2m
Description

InDesign's data merge features open three avenues that are closed off to you without data merge. In this course, InDesign CC Data Merge and Variable Data Printing, you'll learn how to master the power of data merge in InDesign, so you can help your clients get those higher response rates, increased repeat orders, and amazing 31% higher revenue. First, you'll explore personalized, variable data publishing of single-page, multi-page, and long document projects. Next, you'll discover automatic and semi-automatic generation of repetitively-formatted content in one document or book. Finally, you'll dive into database-driven and database-updatable publications. By the end of this course, you'll have the necessary knowledge to create your own exciting, personalized content. Software required: Adobe InDesign CC.

About the author
About the author

As a freelance graphic designer with over 20 years' experience, Pariah sits on the Adobe Advisory Group, is an Adobe Freelancer, and is an Adobe Community Professional and a former trainer and technical lead for Adobe's technical support teams for InDesign, InCopy, Illustrator, and Photoshop.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, I'm Pariah Burke, one of the world's most prolific InDesign experts with dozens of video courses and books, hundreds of articles and tutorials, and nearly as many successful consultations and training classes with creative, technical, and publishing clients all over the world. InDesign's Data Merge features open three avenues that are closed off to you without Data Merge, one, personalized variable data publishing of single-page, multipage, and long-document projects, two, automatic and semiautomatic generation of repetitively-formatted content in one document or book, and three, data-driven design and database-updateable publications. From simple form letters and mailing labels, to personalized children's books and eBooks, from catalogs to yearbooks, from batch-created business cards to direct mailers that make recipient's names and past purchases part of the artwork, InDesign's Data Merge let's you and your clients easily incorporate variable data printing, VDP, automated document generation from InDesign templates and personalization into your designs. Personalized marketing materials generate a 36% higher response rate, and whopping 48% increase in repeat orders over non-personalized materials. This course will help you master the power of Data Merge in InDesign, so you can help your clients get those higher response rates, increased repeat orders, and amazing 31% higher revenue. You'll learn to do that in my InDesign CC Data Merge and Variable Data Printing course first by understanding the terminology and concepts at play with variable data and variable image publications produced in InDesign. Then you'll learn how to produce 9/10 of all VDP projects by completing progressively more creative data-driven projects such as mail-merge like form letters, name tags, name tags that incorporate customers past purchases, personalized books that even incorporate children's names into the artwork, and fully-styled variable text for attention-grabbing mailers. From there, you'll move into working with variable images, imagery and graphics supplied by spreadsheet or database datasets. Then you'll master Data Merge and variable data projects by learning advanced topics and techniques. I hope you'll join me on this journey to take your customer-facing content from generic, mass-produced blandness to exciting, personalized content that makes your customers and prospects feel special and valued by your brand. When you're ready, let's start InDesign CC Data Merge and Variable Data Printing at Pluralsight.