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Installing and Managing Salesforce Marketing Cloud Connect

by Zuzanna Jarczynska

This course will give you an overview of Marketing Cloud Connect and it’s features. After completing this course, you will be able to install and configure Marketing Cloud Connect and connect your Salesforce CRM instance with Marketing Cloud.

What you'll learn

Using Marketing Cloud Connect enables marketers to combine the marketing automation tools available in Salesforce Marketing Cloud with the customer relationship and campaign management capabilities of Salesforce. In this course, Installing and Managing Salesforce Marketing Cloud Connect, you will learn how to use Marketing Cloud Connect to integrate Marketing Cloud with Salesforce CRM. First, you’ll explore the use cases and prerequisites for using Marketing Cloud Connect. Next, you’ll learn how to install the Marketing Cloud Connect managed package, configure both Salesforce CRM and Marketing Cloud, and establish the connection. Finally, you’ll discover the different account and user configuration possibilities. When you’re finished with this course, you’ll have the skills and knowledge needed to set up the integration between Salesforce Marketing Cloud and Salesforce CRM.

About the author

Zuzanna Jarczynska is a recognized Salesforce Marketing Cloud expert, a Salesforce MVP and a Salesforce Marketing Champion. Zuzanna is the author of, a technical blog dedicated to Salesforce Marketing Cloud development and, an online AMPscript code editor. Zuzana regularly participates as an expert in technical webinars, speaks at community-driven events and leads a local Salesforce community group. Zuzanna actively supports various women in technology initiatives ... more

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