Introduction to Mobile App Marketing
By Amber Mac
Marketing your app online - Konnekt's Amber Mac shares essential steps to maximize your app's success.
Course info
Level
Beginner
Updated
Feb 14, 2013
Duration
25m
Table of contents
Your App
Introduction
0m
Overview
0m
Your App
1m
Research
2m
App Naming
1m
App Icon
1m
Screenshots & Description
2m
Social Integration
1m
The App Stores: What You Need to Know
Introduction
0m
The Big 4
0m
The Big Stores: The Stats
0m
Featured: Editor's Choice
1m
iOS Categories
1m
Top Charts
1m
Search: Be Visual
0m
Screen Shots
1m
Rating and Reviews
1m
Be Familiar
0m
App Stores: What to Remember
1m
App Pricing
1m
The Web and Beyond
Launch Notes
Description
Course info
Level
Beginner
Updated
Feb 14, 2013
Duration
25m
Description
Improve exposure, build community, and increase downloads. Learn how to market your app and manage your presence on the app stores, the web, and beyond. It takes a lot of work to make a great app, so don’t let all that time and effort go to waste by thinking your job is done once the app launches. Careful marketing is essential if you want to maximize the return on your investment - it may be a bit of work, but it doesn’t have to be that complicated. Let Konnekt's Amber Mac show you how!
About the author
About the author
Amber MacArthur (AKA Amber Mac) is the President of Konnekt Digital Engagement (www.konnektnow.com) and the bestselling author of Power Friending, a social media guide for business professionals.