Course info
Feb 14, 2013

Improve exposure, build community, and increase downloads. Learn how to market your app and manage your presence on the app stores, the web, and beyond. It takes a lot of work to make a great app, so don’t let all that time and effort go to waste by thinking your job is done once the app launches. Careful marketing is essential if you want to maximize the return on your investment - it may be a bit of work, but it doesn’t have to be that complicated. Let Konnekt's Amber Mac show you how!

About the author
About the author

Amber MacArthur (AKA Amber Mac) is the President of Konnekt Digital Engagement ( and the bestselling author of Power Friending, a social media guide for business professionals.

More from the author
Social Media: The Big Picture
Jul 12, 2012
Section Introduction Transcripts
Section Introduction Transcripts

Your App
Amber Mac: Welcome to Intro to App Marketing, I'm Amber Mac; this course is for all of you app developers out there who want to learn more about marketing your apps online. Just because you finish programming doesn't mean you're work is done, the good news is that marketing your app can be fairly simple and straightforward if you follow these basic steps, so let's get started.

The App Stores: What You Need to Know
Now let's take a look at the app store part of the equation. We all know that the app store is the primary place where people go to more information about your app and to download your app, so it's safe to say that knowing your chosen app store is key to your success.

The Web and Beyond
Well, knowing your chosen app store is key for your success. The place where you have the most control over your marketing efforts is online.

Launch Notes
As the host of a TV show all about apps, I get pitched dozens of apps every single week, some good, some bad and some ugly. Here are some tips to stand out in a crowded marketplace when you launch your app.