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Introduction to Mobile App Marketing

by Amber Mac

Marketing your app online - Konnekt's Amber Mac shares essential steps to maximize your app's success.

What you'll learn

Improve exposure, build community, and increase downloads. Learn how to market your app and manage your presence on the app stores, the web, and beyond. It takes a lot of work to make a great app, so don’t let all that time and effort go to waste by thinking your job is done once the app launches. Careful marketing is essential if you want to maximize the return on your investment - it may be a bit of work, but it doesn’t have to be that complicated. Let Konnekt's Amber Mac show you how!

About the author

Amber MacArthur (AKA Amber Mac) is the President of Konnekt Digital Engagement (www.konnektnow.com) and the bestselling author of Power Friending, a social media guide for business professionals. As the Miami Herald said in the review of her book, "Amber Mac is a virtual Swiss Army Knife of (social) networking." She is also a well-known blogger for Fast Company, a national TV host, an international speaker, and a podcaster on Leo Laporte's TWiT.tv network. Konnekt's clients include motivational... more

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