Introduction to Mobile App Marketing

By Amber Mac
Marketing your app online - Konnekt's Amber Mac shares essential steps to maximize your app's success.
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By Amber Mac
Marketing your app online - Konnekt's Amber Mac shares essential steps to maximize your app's success.
More
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Your App
7m 40s
Introduction 0m 18s Overview 0m 19s Your App 0m 31s Research 2m 5s App Naming 1m 9s App Icon 0m 45s Screenshots & Description 1m 56s Social Integration 0m 37s
The App Stores: What You Need to Know
6m 44s
Introduction 0m 15s The Big 4 0m 26s The Big Stores: The Stats 0m 23s Featured: Editor's Choice 0m 44s iOS Categories 0m 51s Top Charts 0m 38s Search: Be Visual 0m 26s Screen Shots 0m 35s Rating and Reviews 0m 46s Be Familiar 0m 24s App Stores: What to Remember 0m 44s App Pricing 0m 32s
The Web and Beyond
4m 3s
Introduction 0m 8s Infrastructure 0m 52s App Website Rules 1m 25s Media Kit 0m 45s Dedicated App Video 0m 53s
Launch Notes
6m 54s
Introduction 0m 12s Before Launch 1m 55s Contests & Campaigns 1m 23s Timing Your Launch 0m 39s Launching 1m 28s Stay Active with Your App Community 1m 9s See You Next Time 0m 8s
Improve exposure, build community, and increase downloads. Learn how to market your app and manage your presence on the app stores, the web, and beyond. It takes a lot of work to make a great app, so don’t let all that time and effort go to waste by thinking your job is done once the app launches. Careful marketing is essential if you want to maximize the return on your investment - it may be a bit of work, but it doesn’t have to be that complicated. Let Konnekt's Amber Mac show you how!
Table of Contents
Expand all
Your App
7m 40s
Introduction 0m 18s Overview 0m 19s Your App 0m 31s Research 2m 5s App Naming 1m 9s App Icon 0m 45s Screenshots & Description 1m 56s Social Integration 0m 37s
The App Stores: What You Need to Know
6m 44s
Introduction 0m 15s The Big 4 0m 26s The Big Stores: The Stats 0m 23s Featured: Editor's Choice 0m 44s iOS Categories 0m 51s Top Charts 0m 38s Search: Be Visual 0m 26s Screen Shots 0m 35s Rating and Reviews 0m 46s Be Familiar 0m 24s App Stores: What to Remember 0m 44s App Pricing 0m 32s
The Web and Beyond
4m 3s
Introduction 0m 8s Infrastructure 0m 52s App Website Rules 1m 25s Media Kit 0m 45s Dedicated App Video 0m 53s
Launch Notes
6m 54s
Introduction 0m 12s Before Launch 1m 55s Contests & Campaigns 1m 23s Timing Your Launch 0m 39s Launching 1m 28s Stay Active with Your App Community 1m 9s See You Next Time 0m 8s
Description
Improve exposure, build community, and increase downloads. Learn how to market your app and manage your presence on the app stores, the web, and beyond. It takes a lot of work to make a great app, so don’t let all that time and effort go to waste by thinking your job is done once the app launches. Careful marketing is essential if you want to maximize the return on your investment - it may be a bit of work, but it doesn’t have to be that complicated. Let Konnekt's Amber Mac show you how!
Course info
Level
Beginner
Rating
(116)
Duration
25m 21s
Released
14 Feb 2013
Course authors
Amber Mac

Amber MacArthur (AKA Amber Mac) is the President of Konnekt Digital Engagement (www.konnektnow.com) and the bestselling author of Power Friending, a social media guide for business professionals.

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