Managing Strategy and Vision

This course will teach you how to leverage product management concepts and frameworks to create new strategies and visions for your products and services.
Course info
Level
Intermediate
Updated
Apr 28, 2020
Duration
26m
Table of contents
Description
Course info
Level
Intermediate
Updated
Apr 28, 2020
Duration
26m
Description

Let’s face it, managing strategy and vision is an exciting but complex proposition. As a product manager, we are asked to solve market problems that are aligned with our organization’s strategic goals and objectives. In this course, Managing Strategy and Vision, you will learn how to use product management concepts and frameworks to collaborate and engage with business leaders to create new strategies. First, you’ll explore how to assess the external business environment and industry. Next, you’ll discover internal business, stakeholder, and customer needs. Finally, you’ll learn how to deliver the new strategy in a presentation. At the end of this course, you’ll be equipped with the skills and knowledge to master the creation of a strategy and vision.

About the author
About the author

Curtis Webb is a product manager in the payments industry, responsible for product strategy and development.

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Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi, everyone. I'm Curtis Webb, and welcome to my Pluralsight course, Managing Strategy and Vision. Have you ever wondered how a strategy and vision came to be? Why are we doing this? How will this project increase shareholder value? Or even better, have you been asked to create a product strategy and vision for your organization, but are unsure of where to start? Let's face it, managing strategy and vision is an exciting but complex proposition. As a product manager, we are asked to solve market problems that are aligned with our organization's strategic goals and objectives. Some of the major topics we'll cover include reviewing the role of the product manager and how they typically spend their time, understanding the external and internal business environment, including internal stakeholder needs, leading product definition with customer needs, and producing a mission, vision, and strategy presentation. By the end of this course, you'll be equipped with the skills and knowledge required to manage strategy and vision. Before beginning the course, I recommend becoming familiar with product management, business analysis, and project management. I hope you'll join me in this course, Managing Strategy and Vision, an important activity within every organization.