Marketing and Selling Your Own Products and Services
Marketing and Selling Your Own Products: You have ideas for products or services, whether speaking, consulting, apps, or services. This course helps you know how to market and sell your offerings.
What you'll learn
Marketing and sales are foundational to the success of your business, either the one you work in or the one you run. This course walks you through concepts, ideas, models, and tools to better understand marketing and sales. We talk about specific, actionable tactics that you can implement to help you sell more, or to support your company in its marketing and sales efforts. This course will also help you understand business in general, and how some of the pieces of business fit together.
Table of contents
- Introduction 2m
- Sales Within the Organization 1m
- What Is the Goal of Sales? 1m
- Understanding Money 101 3m
- The Sales Pipeline 2m
- The Sales Cycle 1m
- Selling Online 2m
- Selling Features vs. Selling Benefits 2m
- Is Your Offering a Vitamin or a Pill? 2m
- Listen for Needs and Concerns 2m
- Follow-up 1m
- Managing Distractions 1m
- Ask for the Sale 1m
- Ask for Referrals 1m
- Selling to the Right Person 2m
- Sales UI: Make It Easy to Buy 2m
- Consultative Sales 1m
- When Prospects Don't Understand Your Value 2m
- Two Sales Book Recommendations 1m
- What Did I Miss? 0m
- Wrap-up 1m
- Introduction 1m
- List High Value Activities 2m
- Create a Marketing Calendar 2m
- Explain How You Are Differentiated 1m
- Define Your Value Statement(s) 1m
- Develop Credibility as an Expert 2m
- Use Blog Posts 1m
- Use LinkedIn Discussions 1m
- Write a LinkedIn Article 1m
- Use Email Marketing 2m
- Identify Competitors and Substitutions 1m
- Justify Your Pricing 1m
- Identify Marketing Channels 2m
- Create a Go-to Marketing Asset 1m
- Remove Distracting Language 1m
- List and Describe Your Benefits 1m
- Improve Your Email Signature 1m
- What Did I Miss? 0m
- Wrap-up 1m
- Introduction 0m
- Practice Active Listening 1m
- Ask for a Referral 1m
- Practice a Phone Conversation 2m
- List Ten New Prospects to Contact 2m
- Evaluate and Clean up Your Sales UI 1m
- Define Each Step in Your Sales Cycle 1m
- List Who Is in Your Sales Cycle 1m
- List Prospect Needs, Wants, and Requests 1m
- Follow-up with Someone 2m
- Ask a Prospect for the Sale 1m
- Listen to a Prospect Talk About Needs 1m
- Define Roles of People in Your Pipeline 1m
- Find Ten Prospects on LinkedIn 2m
- Write Your Scripts 1m
- Pick up the Phone 2m
- Close a Sale 1m
- What Did I Miss? 0m
- Wrap-up 1m
About the author
Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books.... more