Marketing and Selling Your Own Products and Services

by Jason Alba

Marketing and Selling Your Own Products: You have ideas for products or services, whether speaking, consulting, apps, or services. This course helps you know how to market and sell your offerings.

What you'll learn

Marketing and sales are foundational to the success of your business, either the one you work in or the one you run. This course walks you through concepts, ideas, models, and tools to better understand marketing and sales. We talk about specific, actionable tactics that you can implement to help you sell more, or to support your company in its marketing and sales efforts. This course will also help you understand business in general, and how some of the pieces of business fit together.

Table of contents

About the author

Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages, a CRM for job seekers. Jason has authored three books.... more

Ready to upskill? Get started