Marketing and sales are foundational to the success of your business, either the one you work in or the one you run. This course walks you through concepts, ideas, models, and tools to better understand marketing and sales. We talk about specific, actionable tactics that you can implement to help you sell more, or to support your company in its marketing and sales efforts. This course will also help you understand business in general, and how some of the pieces of business fit together.
Jason Alba is founder of JibberJobber.com, an online relationship manager for professionals to manage their career and job search. Jason is the author of I’m on LinkedIn – Now What??? and coauthor of I’m on Facebook – Now What??? and specializes in helping professionals with career management, network, and personal branding.
Introduction to Sales Concepts In this module, we're going to talk about sales concepts and ideas. We're still laying the foundation with these ideas and concepts, so that when we move into the tactics for marketing and sales they make more sense. In the last module we talked about marketing concepts. In this module, we introduce sales concepts. Then we'll talk about specific marketing tactics that you could implement as well as sales tactics, and finally we'll wrap it all up in a nice conclusion. I want to again caution you to not get stuck in analysis paralysis mode. I've seen people with great ideas and even great products or services who don't do anything because they're still stuck analyzing whether people would want the product or service or not. Like I said before, the goal is not to be a master at understanding the concepts. I really want you to focus on implementing these concepts. Some of the questions that we answer in this course include: what is the goal of sales, who does sales? If you're an entrepreneur then you do sales. If you work in an organization, you might not do sales, but it's helpful to know what the sales team does and what their needs are. What constitutes a success in sales, and is what we are doing sustainable? Either the tactics that we're employing, can we continue to do them, or are we making sales that are sustainable, that is is this a onetime deal and then we have to go out and recreate the sales wheel again, or are we getting repeat sales?
Marketing Tactics In this module, we're talking about specific marketing tactics. In the first module we talked about marketing concepts and really, you should have a list of things that you can do, or tactics, from that first module. We then went on to sales concepts. While they're a lot of tactics you can focus on, I'm going to talk about 16 that I would recommend. Not necessarily in this order or that you have to do all 16 of these and you can ignore other tactics, these are just sixteen tactics that I think would add value to what you're doing. When we're done with this, we'll go to the sales tactics module and then we'll do one final wrap up.
Sales Tactics In this module, we're going to talk about 16 sales tactics that you can implement right now. As a review, we've laid a foundation with marketing concepts, and sales concepts. Then, we talked about 16 marketing tactics. We'll talk about our sales tactics, and then we'll wrap up the entire course, with the bringing it all together module. Let's get started.
Bringing It All Together This is the final module in the sales and marketing course. In this module, we're going to talk about bringing all of this information together. As a quick review, we started out talking about marketing concepts including models and ideas to help you understand the competition and the industry. We then talked about sales concepts and ideas. Ideas to give you a foundation to have success in sales. Then we talked about 16 specific marketing tactics and 16 specific sales tactics. You probably won't do the 32 tactics that we talked about. You can pick and choose the ones that make the most sense for you. Here are my final thoughts on bringing all of this information together.