What you'll learn

Creating business visuals like campaign images, product concepts, and invitations often means long design cycles and unpredictable results when you don’t know how to direct an AI image generator. In this course, Image Generation with Midjourney, you’ll learn to turn a creative brief into a finished, on-brand image. First, you’ll explore how to write effective prompts and use settings and parameters to control how your images turn out. Next, you’ll discover how to evaluate results against a brief and refine them with image-based tools like Attach to Prompt, Style Reference, and Image Prompts. Finally, you’ll learn how to keep a consistent visual style across a campaign using personalization profiles and moodboards, and how to review your work for bias, copyright, ownership, privacy, and transparency. When you’re finished with this course, you’ll have the skills and knowledge of Midjourney needed to create consistent, responsible, brand-ready visuals for business campaigns.