Our American Friends: How Our European Start-up Was Swallowed Alive in a $34m Transatlantic Acquisition
Tune in for a glimpse behind the scenes as Andy shares lessons from stages of the journey through building teams inside a start-up to surviving initial growth and market fit, landing in the the acquiring company, and serving on the executive team.
What you'll learn
Akkroo, the London (UK) based SaaS business Andy co-founded in 2012 was creating a new software category. After growing to 50 employees with only minimal external investment, the company was unexpectedly identified for a friendly acquisition by Phoenix based Integrate Inc. In early 2019, Andy and his team were “swallowed alive” when the deal was finalized. Tune in for a glimpse ‘behind the scenes’ as Andy shares personal lessons from various stages of the journey; through building product and engineering teams inside a start-up, to surviving initial growth and market fit, landing in the belly of the acquiring company, and ultimately serving on the executive team at Integrate as they rapidly grow the MarTech scale-up with lofty ambitions to transform the future of B2B marketing.