Our American Friends: How Our European Start-up Was Swallowed Alive in a $34m Transatlantic Acquisition

Tune in for a glimpse behind the scenes as Andy shares lessons from stages of the journey through building teams inside a start-up to surviving initial growth and market fit, landing in the the acquiring company, and serving on the executive team.
Course info
Level
Beginner
Updated
Oct 19, 2020
Duration
29m
Table of contents
Our American Friends: How Our European Start-up Was Swallowed Alive in a $34m Transatlantic Acquisition
Description
Course info
Level
Beginner
Updated
Oct 19, 2020
Duration
29m
Description

Akkroo, the London (UK) based SaaS business Andy co-founded in 2012 was creating a new software category. After growing to 50 employees with only minimal external investment, the company was unexpectedly identified for a friendly acquisition by Phoenix based Integrate Inc. In early 2019, Andy and his team were “swallowed alive” when the deal was finalized. Tune in for a glimpse ‘behind the scenes’ as Andy shares personal lessons from various stages of the journey; through building product and engineering teams inside a start-up, to surviving initial growth and market fit, landing in the belly of the acquiring company, and ultimately serving on the executive team at Integrate as they rapidly grow the MarTech scale-up with lofty ambitions to transform the future of B2B marketing.

About the author
About the author

Pluralsight LIVE is the ultimate gathering of industry experts, business leaders and change-makers. As Pluralsight's annual user conference, LIVE is where technologists from around the world come together to look into the future and prepare for the challenges and opportunities ahead.

More from the author
More courses by Pluralsight LIVE