What you'll learn

Products often fail or underperform in the market due to an inadequate launch process—unclear goals, poor launch preparation, weak execution, or lack of follow-up. In this course, Product Management: Product Launch, you’ll see how to lead a successful launch in a structured way. First, you’ll explore how to plan the strategy and tactics of your product launch effectively. Next, you’ll discover how to support and lead the launch execution with clarity and coordination. Finally, you’ll learn how to drive post-launch learning and evolution. When you’re finished with this course, you’ll have the skills and knowledge of the product launch process needed to successfully bring a product to the market.