What you'll learn

Product strategies rarely fail because they were poorly written, they fail because they stop reflecting customer reality. As markets evolve, customer expectations shift, and new technologies like AI reshape user experiences, product leaders need a disciplined way to keep strategy aligned without chasing every new trend or feature request. In this course, Product Strategy: Aligning with Customers, you'll gain the ability to continuously evolve product strategy using customer evidence while maintaining long-term strategic direction. First, you'll explore how to identify signals that reveal when strategy is drifting away from customer needs. Next, you'll discover how to build an ongoing customer evidence cadence that informs strategic decisions instead of reactive feature development. Finally, you'll learn how to distinguish between meaningful strategic adjustments, temporary market noise, and the unique strategic considerations required when building AI-powered products. When you're finished with this course, you'll have the skills and knowledge of customer-aligned product strategy needed to continuously adapt your product with confidence while keeping your organization focused on long-term outcomes.