What you'll learn

Product leaders often inherit a strategy problem before they have the operating tools to solve it. They're given a strategy deck that collapses during the first roadmap review. In this course, Product Strategy: Framing the Problems, you’ll gain the ability to set strategic direction that holds up under pushback from engineering, sales, and executive stakeholders. First, you’ll explore how to decompose product problems into falsifiable dimensions: customer pain, business reason, and strategic timing. Next, you’ll discover how to conduct customer analysis as a recurring discipline, using falsifiable hypotheses, and insight thresholds to produce explicit strategic tradeoffs. Finally, you’ll learn how to compose product strategy as a distinct artifact downstream of vision, then evaluate AI as a candidate solution using product calculus and decision-fitness tests. When you’re finished with this course, you’ll have the skills and knowledge of product strategy framing needed to create operable strategic direction that can be tested, defended, and used across the rest of the product strategy process.