What you'll learn

Product leaders often finish strategy work with a harder problem: the strategy is right, but the organization is not operating on it. Engineering builds adjacent work, sales closes contradictory deals, and executives reopen direction whenever competitors move. Better storytelling alone does not solve this. In this course, Product Strategy: Landing the Story, you’ll gain the ability to turn a correct product strategy into operating reality across your organization. First, you’ll explore how to translate strategy for engineering, sales, and executive stakeholders using practical tools such as WIP limits, Wrong Customer profiles, make-no-promises sales conversations, and layered executive narratives. Next, you’ll discover how to build and sustain a strategic narrative across changing business contexts using an And-But-Therefore structure, deliberate repetition, and narrative evolution. Finally, you’ll learn how to resolve recurring cross-functional tensions and defend strategic calls against competitor-driven pivots by re-anchoring decisions to explicit refusals, evidence, health checks, and survival metrics. By the end of this course, you'll know four disciplines: audience translation, ABT narratives, resolving cross-org tensions, and defending strategic calls without re-fighting them.