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Service Design: Executive Briefing

by Gerry Scullion

This course will teach you how to think in terms of services and approach business complexity from a human-centered design perspective.

What you'll learn

This course has been crafted for organizational leaders to better understand the value that design can bring to organizations. In this course, Service Design: Executive Briefing, you’ll learn to explore the mindset of successful service design thinkers and doers. First, you’ll explore the world of service design, what it means, and what value it brings. Next, you’ll discover visualization of complexity and how using methods such as journey mapping can help align teams and build coherence. Finally, you’ll learn how to talk about service design in the context of business value. When you’re finished with this course, you’ll have the skills and knowledge of what service design is, how it works, and what is needed to start those conversations to enable it to occur within your organization.

Table of contents

Understanding Service Design
Value of Service Design
Enabling Service Design Inside Your Organization

About the author

Gerry Scullion is CEO of This is Doing and also Founder of This is HCD, global design community alongside the #1 human-centered design podcast on the internet. and This is HCD includes a large international design focussed newsletter, 10+ podcasts on topics to enable change, an international Slack community, 12+ global community chapters around the world with over 10,000 change makers (people using Design to create a better world). He has over 19-years pro... more

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