- Course
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Snowforce '19: The Journey from First Touch Attribution to Multi-touch Attribution Models
In this presentation I want to share my experience going from a first touch marketing attribution model with tons of duplicates to modeling a multi-touch marketing attribution model in Salesforce.
What you'll learn
In this presentation I want to share my experience going from a first touch marketing attribution model with tons of duplicates to modeling a multi-touch marketing attribution model in Salesforce. I will go over my experience gathering requirements, scope creep, the implementation, how we measured success, and the paradigm shift that we went through between intra-marketing departments, Sales, and our business pipeline!