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Snowforce '19: The Journey from First Touch Attribution to Multi-touch Attribution Models

by Snowforce

In this presentation I want to share my experience going from a first touch marketing attribution model with tons of duplicates to modeling a multi-touch marketing attribution model in Salesforce.

What you'll learn

In this presentation I want to share my experience going from a first touch marketing attribution model with tons of duplicates to modeling a multi-touch marketing attribution model in Salesforce. I will go over my experience gathering requirements, scope creep, the implementation, how we measured success, and the paradigm shift that we went through between intra-marketing departments, Sales, and our business pipeline!

Table of contents

The Journey from First Touch Attribution to Multi-touch Attribution Models
47mins

About the author

Snowforce is held each year in Salt Lake City, UT and with over 600 Trailblazer attendees, is one of the largest community led Salesforce conferences in the world. Attendees go to catch up on the latest product trends, learn about creative solutions being built by the most innovative companies, and hear from inspiring industry leaders. Snowforce features 5 learning tracks, a large collection of strategic partners and app providers.

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