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Snowforce '19: Marketing Cloud Gotchas

Overview of our journey migrating from self-hosted ESPs / Segmentation Software, to Salesforce Marketing Cloud. Challenges that Ancestry faced and overcame as it moved from a self-hosted solution to SaaS.

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What you'll learn

Overview of our journey migrating from self-hosted ESPs / Segmentation Software, to Salesforce Marketing Cloud. Challenges that Ancestry faced and overcame as it moved from a self-hosted solution to SaaS. Brief overview of Architecture prior/during/after implementation.

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