- Course
- Core Tech
Campaign Influence and Reporting on the Marketing Metrics that Matter
Snowforce 2020 | Campaign Influence and Reporting on the Marketing Metrics that Matter | Jacqueline Fassett and Mike Morris
What you'll learn
Do you know which of your marketing efforts are paying off? Do your marketing teams have more data at their fingertips than ever before? Pageviews, clicks, time on site, number of fans, and bounce rate. How do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns? Enter Campaign Influence reporting. This is one of the most underutilized features of the platform, and it has the power to revolutionize marketing teams think about their role in sourcing, influencing, and closing revenue.