In this Web Design tutorial, we'll learn how to utilize A/B testing. Split testing allows you to maximize the performance of a web page to increase visitor engagement. Follow along as we design and build a responsive landing page, integrate a free split testing tool, and then analyze results based on a traffic campaign. By the end of the Web Design training you'll be able to test your creations to maximize usability and engagement. Software required: Adobe Photoshop CC 2014, Sublime Text 2.