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The Art of A/B Testing for Web Design

by Gary Simon

In this Web Design tutorial, we'll learn how to utilize A/B testing. Software required: Adobe Photoshop CC 2014, Sublime Text 2.

What you'll learn

In this Web Design tutorial, we'll learn how to utilize A/B testing. Split testing allows you to maximize the performance of a web page to increase visitor engagement. Follow along as we design and build a responsive landing page, integrate a free split testing tool, and then analyze results based on a traffic campaign. By the end of the Web Design training you'll be able to test your creations to maximize usability and engagement. Software required: Adobe Photoshop CC 2014, Sublime Text 2.

About the author

Gary Simon has worked exclusively as a freelance designer and design instructor for over 15 years. Having worked with a large clientele on many identity and web design projects, Gary has a solid understanding of many technologies and skills surrounding the design and development industry.

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