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Translating Technology to the Business

Technically sound arguments lose to business ones every day. This course will teach you to translate technical work into business value and risk, and to align and defend your team's priorities with the business.

Intermediate
47m

Created by Sergio Cruz

Last Updated Sep 28, 2026

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  • Course

Translating Technology to the Business

Technically sound arguments lose to business ones every day. This course will teach you to translate technical work into business value and risk, and to align and defend your team's priorities with the business.

Intermediate
47m

Created by Sergio Cruz

Last Updated Sep 28, 2026

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What you'll learn

Technical managers often watch critical work get deprioritized, not because their judgment is wrong, but because the case was made in technical terms leadership can't act on. In this course, Translating Technology to the Business, you'll gain the ability to represent your team's technical work in terms the business can act on. First, you'll explore how to convert technical states and tradeoffs into business value and risk calibrated to your audience. Next, you'll discover how to align your team's priorities to business strategy and make that alignment visible. Finally, you'll learn how to defend those priorities upward, including the case for invisible work. When you're finished with this course, you'll have the skills and knowledge of business translation and upward alignment needed to get the right technical work prioritized and finished.

Translating Technology to the Business
Intermediate
47m
Table of contents

About the author
Sergio Cruz - Pluralsight course - Translating Technology to the Business
Sergio Cruz
8 courses 4.8 author rating 26 ratings

Sergio is a senior engineering leader who builds high-performing teams and software people actually want to use. He’s passionate about scaling orgs, mentoring engineers, and aligning technology with real business impact.

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