What you'll learn

GenAI can accelerate the design process, but knowing when to use it matters as much as knowing how. In this course, User Centered Design with GenAI, you'll gain the ability to use AI as a thinking partner throughout the design process without losing the human insight that makes design meaningful. First, you'll explore how to feed qualitative research into GenAI tools to surface patterns and generate draft personas. Next, you'll discover how to use GenAI for early concept generation producing multiple directions quickly so you can evaluate and iterate faster. Finally, you'll learn how to pressure-test AI outputs for hallucinations, bias, and gaps, so you always know what to trust and what to question. When you're finished with this course, you'll have the skills and knowledge of AI-assisted design needed to move from raw research to explored concepts faster, without trading away the rigor that good design demands.