- Course
Using Google Analytics 4
This course will teach you how to add Google Analytics 4 to your website, read reports, create custom events and conversions, integrate GA4 with other Google services and understand how to use the data to make better decisions.
Intermediate
- Course
Using Google Analytics 4
This course will teach you how to add Google Analytics 4 to your website, read reports, create custom events and conversions, integrate GA4 with other Google services and understand how to use the data to make better decisions.
Intermediate
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This course is included in the libraries shown below:
- Core Tech
What you'll learn
Monitor, investigate, and understand your user's data with this complete resource on Google Analytics 4. In this course, Using Google Analytics 4, you’ll learn how to add GA4 to your site, access, understand, and make decisions based on the data at your disposal. First, you’ll learn how to integrate GA4 and Google Tag Manager into your site. Next, you’ll discover how to read Reports, Explorations, Channels and Configure custom Events and Conversions. Finally, you’ll explore the steps to integrate your GA4 Property with other Google services and share or add others to it. When you’re finished with this course, you’ll have the skills and knowledge to effectively use Google Analytics 4 and to understand your website’s traffic, users and make specific decisions that support your professional objectives.
Using Google Analytics 4
Intermediate
Table of contents
Doru founded and runs a marketing agency with global clients in a wide range of industries. His focus is on campaigns that convert and get new business through the door, not feel good campaigns. In terms of approach he believes in authentic and blunt advertising without the presence of small print.