What you'll learn

Many teams struggle to connect user insights with business objectives, leading to mis-prioritized features and missed opportunities. In this course, UX Concepts: UX Strategy, you’ll learn to develop and implement a comprehensive UX strategy that aligns user needs with business objectives. First, you’ll explore the definition of UX strategy and its importance in product development. Next, you’ll discover techniques for mapping business goals, constraints, and competitive insights to inform UX decisions. Finally, you’ll learn how to craft value proposition canvases and define SMART UX success metrics tied to key performance indicators. When you’re finished with this course, you’ll have the skills and knowledge in UX strategy needed to guide product development decisions that deliver both user delight and business impact.