What you'll learn

Writing effective emails that stand out and drive action can be challenging, especially in today’s crowded inboxes. In this course, Writing Emails People Want to Read, you’ll learn to craft compelling emails that get opened, read, and responded to. First, you’ll explore the different types of emails and how to tailor your messaging for inquiry, transactional, or marketing purposes. Next, you’ll discover strategies for engaging your audience through clear, bold communication that prompts action, including how to write stories and use values to resonate with your recipients. Finally, you’ll learn how to take your emails to the next level by optimizing send times, leveraging metrics, and creating powerful calls to action that drive results. When you’re finished with this course, you’ll have the skills and knowledge of writing emails needed to effectively communicate, build strong connections, and boost your business outcomes.