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Practical Product Management: Foundation to Application

Course Summary

The Practical Product Management: Foundation to Application training course is designed to demonstrate the foundations of Product Management.

The course begins by defining product management and comparing it to other roles in the product life cycle. Next, it identifies and defines product strategy and examines how to develop a customer-centered mindset. The course concludes with an analysis of the metrics used by product managers.

Promote an in-depth understanding of the role, responsibilities and tools of product management.
Current and aspiring product managers looking to build foundational knowledge of product management.
Business Analyst - Project Manager
Skill Level
3 Days
Related Technologies
Professional Development for Software Engineers | Leadership | Project Management


Productivity Objectives
  • Explain the roles and responsibilities of a product manager
  • Identify opportunities and define product strategy
  • Describe and use a customer centered mindset
  • Define metrics used in product management

What You'll Learn:

In the Practical Product Management: Foundation to Application training course, you'll learn:
  • Examining Overview & Foundations
    • Product Manager role and responsibilities
    • Differences and similarities:
      • Product Manager, Product Owner, Business Analyst, etc.
    • Key concepts and competencies:
      • Stages of Product Development and the Product Life Cycle
      • Design Thinking
      • Strategic Thinking
      • Core competencies of a product owner
    • Shifting mindsets from projects to products
      • Approaches for internal facing or external facing product
  • Identifying Opportunities & Defining Product Strategy
    • Defining business value and product vision
    • Aligning product strategy to corporate strategy
    • Developing your road map to success
    • Identifying and evaluating opportunities
    • Making a business case: finance & budgeting
  • Developing a Customer-Centered Mindset
    • Techniques to identify and analyze stakeholders and user types
    • Techniques to understand and analyze the customer experience
    • Customer Experience vs Product Experience
    • Why User-Centered Design or User Experience matters
    • Feature requests, elicitation and requirement analysis
  • Understanding Metrics for Product Managers
    • Deciding what to measure and why
    • Building an evidence driven culture for your product
    • Selecting metrics that matter for your company, your products and your goals
    • Identifying risk and strategies to move forward
“I appreciated the instructor's technique of writing live code examples rather than using fixed slide decks to present the material.”


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