What actually happens when you try to run a company with zero humans? Matt Kropp, Senior Partner and Chief AI Officer at BCG X, is finding out firsthand. His experiment, Vessica Labs, is a company where AI agents set the strategy, write the code, design the brand, and run the operations. We dig into what the experiment has revealed so far, including the moment his sales agent declared its pronouns were "he" because "men are closers," and what that says about bias hiding in the systems enterprises are deploying right now. We also cover the BCG research behind "AI brain fry," why framing AI as an "employee" measurably degrades human performance, and the coaching model that actually gets skeptical teams to adopt AI, when training alone fails.
