Amber MacArthur (AKA Amber Mac) is the President of Konnekt Digital Engagement (www.konnektnow.com) and the bestselling author of Power Friending, a social media guide for business professionals. As the Miami Herald said in the review of her book, "Amber Mac is a virtual Swiss Army Knife of (social) networking." She is also a well-known blogger for Fast Company, a national TV host, an international speaker, and a podcaster on Leo Laporte's TWiT.tv network. Konnekt's clients include motivational speaker Tony Robbins, Adobe, the American Dental Association, and many other leading organizations.
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