Craig relentlessly seeks a better way. His consulting firm guides companies to continuously increase the value they deliver to customers while reducing their costs—transforming their operations into a powerful competitive advantage. To achieve this Strategic Productivity, Craig innovatively integrates data science, process improvement, and leadership principles. Hundreds of thousands have applied this individually through Craig’s groundbreaking books on Lean Six Sigma. Starting his career as an engineer, he became an entrepreneur and now works as an executive and university professor. Craig enjoys life with his family from their home/adventure base in Utah.