Since 2002 Matt Kaufman has worked with hundreds of businesses to improve their efficiency through Salesforce. He holds 15 Salesforce certifications and accreditations and has worked for Salesforce as a consultant, instructor and content developer. He is the author of Salesforce.com for Dummies, Learning APEX and other publications. Matt is currently the Chief Executive Officer of MK Partners, Inc., (www.mkpartners.com) the leading Salesforce implementation partner in Southern California.