Monika creates design flows/systems for products to generate better business and become market leaders. She leverages data to create intelligent predictive digital products that meet users/consumers needs. She is a diligent person who believes in empathy as the core value of design. She is a firm believer of knowledge sharing through conferences, meet-ups, blogs etc. Her unique experience is in working directly with CEOs, Executive level leadership, and Investors. She analyses users perceptions, mental models, emotions, behaviour, needs and create a psychological branded experience and environment. She has a combination of skills and experience to demonstrate design expertise. She believes in data driven design to measure user behaviour and find answers to what is happening with the design once done along with qualitative research measure, which helps finding answers to why it is happening that way.