Advanced Personalization with AMPscript in Salesforce Marketing Cloud
By Shane Smyth
Course info
Course info
Description
Personalization results in higher open rates, as well as higher click-through rates. In this course, Advanced Personalization with AMPscript with Salesforce Marketing Cloud, you will gain a working knowledge of how to develop AMPscript in Marketing Cloud that will allow you to build advanced personalization use cases.
First, you’ll explore the type of personalization that is possible with advanced AMPscript.
Next, you’ll dive into a use case of developing a product recommendation with AMPscript.
Finally, you’ll learn how to develop a coupon selection use case with AMPscript.
When you’re finished with this course, you’ll have the skills and knowledge of developing advanced AMPscript personalized.
About the author
Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.
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Section Introduction Transcripts
Course Overview
Hi, my name is Shane Smyth and welcome to my course, Advanced Personalization with AMPscript in Salesforce Marketing Cloud. I'm a Salesforce Practice Director at Horizontal Digital, a digital consultancy. I've been working in the Salesforce ecosystem for nearly 10 years. In this course, we're going to cover advanced personalization use cases using AMPscript. We will be getting hands‑on with two of my favorite use cases in Marketing Cloud to drive relevancy. Some of the major topics that we will cover include relational data structures for personalization, building product recommendations both for featured and standard examples, and displaying interest lists. By the end of this course, they'll have hands‑on experience developing two advanced AMPscript examples and know all the elements needed for future usage. Before beginning the course, you should be familiar with the basics of email marketing and the AMPscript development in Marketing Cloud. I hope you'll join me on this journey to learn Advanced Personalization with AMPscript in Salesforce Marketing Cloud at Pluralsight.