Advanced Personalization with AMPscript in Salesforce Marketing Cloud

by Shane Smyth

There are times when the drag and drop functionality isn’t enough to develop the right communication for your customers. This course will show you how to conceptualize and develop advanced personalization with AMPscript in Salesforce Marketing Cloud.

What you'll learn

Personalization results in higher open rates, as well as higher click-through rates. In this course, Advanced Personalization with AMPscript with Salesforce Marketing Cloud, you will gain a working knowledge of how to develop AMPscript in Marketing Cloud that will allow you to build advanced personalization use cases.

First, you’ll explore the type of personalization that is possible with advanced AMPscript.

Next, you’ll dive into a use case of developing a product recommendation with AMPscript.

Finally, you’ll learn how to develop a coupon selection use case with AMPscript.

When you’re finished with this course, you’ll have the skills and knowledge of developing advanced AMPscript personalized.

About the author

Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

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