What you'll learn

As product managers or designers, competitive analysis is a huge advantage to understanding how your product or business stacks against the competition, but analyzing the competition can be overwhelming. In this course, AI-driven Competitive Analysis, you'll ace the challenge of conducting competitive analysis. First, you'll learn to understand what a competitive analysis report could look like. Next, you'll gather pieces in a report that can be prepared using AI. Then. you'll discover how to improve and refine the report by building the next steps in the research workflow. Finally, you'll see how to present this report to your leaders. When you're finished with this course, you'll have the skills and knowledge to create competitive analyses using generative AI.