Description
Course info
Level
Advanced
Updated
Nov 5, 2014
Duration
3h 0m
Description

In this Photoshop and Flash tutorial, we'll learn production concepts in creating a banner ad campaign. Throughout these lessons, we'll look at steps to create a campaign consisting of several different banner ad placements including Flash animated, GIF animated, static mobile and social media placements. We begin by examining a Flash banner storyboard in Photoshop followed by creating an animated banner in Flash. Afterwards, we'll create a static, non-animated banner in Photoshop. Then we'll go over creating a mobile banner and an animated GIF banner for the same campaign. To conclude, we'll create banner ads for use in social media. By the end of this Photoshop and Flash training, you'll have everything you need to create a full web advertising campaign for your product, site, or business. Software required: Photoshop CS6, Flash CS6.

About the author
About the author

Andy Mitchell is an interactive designer in the Atlanta area and currently designs email, banner, and social media placements for an agency in the retail sector.

Section Introduction Transcripts
Section Introduction Transcripts

Introduction and Project Overview
(invigorating guitar music) Hi, everyone, my name is Andy Mitchell. I'm an interactive designer in Atlanta, Georgia. My latest work includes e-mail design, banner, and social media design for PureRED. In this course, we're going to learn some best practices in interactive ad design. Some of the key takeaways from watching this course include understanding the major ad formats currently used today, learning techniques for creating interactive advertisements, formatting ads for use in Facebook, as well as mobile platforms, as well as coding in ActionScript 2, and ActionScript 3 for banner ads using clicktags. By the end of the training, you'll have learned how to design and develop an interactive ad in multiple formats, and be able to deliver them within various ad network and publisher specs. I'm excited to work with Digital-Tutors, and share the knowledge and techniques with fellow creators.