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The Art of Customer Conversations

by Big Data LDN

Big Data LDN 2019 | The Art of Customer Conversations | Jo Boswell

What you'll learn

What makes a great customer experience and who does it well? What role do data and technology play in transforming the customer experience? How can businesses harness these capabilities to transform the experience for their customers and drive value to the bottom line? In Jo’s session, she will give an overview of the building blocks you will need to create great customer conversations, as well as suggestions on how to get started. She will share lessons learned from her own experience of leading a major transformation experience at British Airways that delivered personalized interactions at scale across the airline’s multiple interactions with customers in multiple channels.

Table of contents

The Art of Customer Conversations
31mins

About the author

Big Data LDN (London) is a free to attend conference and exhibition, hosting leading data and analytics experts who are ready to equip you with the tools you need to deliver your most effective data-driven strategy. Discuss your business requirements with 130 leading technology vendors and consultants, hear from 150 expert speakers in 9 technical and business-led conference theaters, and network with thousands of fellow data experts.

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