In this collection of lessons, we will walk through the process of building a logo for a law firm. We will get started by examining our concept sketch and looking at the best way to build our logo. Because our logo features an interlocking puzzle pattern, we will focus first on the best way to go about building this portion of the graphic. In doing this, we will learn how to use some really great tools for building custom shapes, including the Illustrator shape builder tool and the pathfinder panel. From here, we will shift our focus to the type in our logo by integrating a letterform into the center of our graphic. Not only will we learn how to execute this, but also why the target typeface was chosen. To wrap things up, we will prepare our logo for presentation by adding color and utilizing it in several different scenarios. After finishing this course, you will have a good understanding of the mechanics that go into constructing a logo in Adobe Illustrator. Software required: Illustrator CS5.
Eddie is the dedicated Pluralsight texturing and rendering tutor. His roots are firmly planted in a deep background in illustration and design, and Eddie lives to express himself through his art. Eddie has been with Pluralsight (and previously Digital-Tutors) for four-plus years, teaching creative artists to expand their knowledge on everything from design and illustration, to hand painting beautiful textures for their models.