Business Basics

Leaders and product developers are asked to create value for their customers but often lack the background and tools to understand the markets they serve. This course explains markets and strategy by analyzing consumer and organizational behaviors.
Course info
Level
Beginner
Updated
May 8, 2020
Duration
30m
Table of contents
Description
Course info
Level
Beginner
Updated
May 8, 2020
Duration
30m
Description

Technology leaders and product developers are expected to create products for their organization that align seamlessly to business goals and product strategy, but many individuals find themselves in over their head with little or no education in product strategy or the market dynamics and business structure and processes that influence that strategy. In this course, Business Basics, you’ll gain an understanding of markets as defined by consumer and business behaviors and recognize the broad influence of business purpose and corporate structure and governance on product strategy. First, you’ll explore the meaning of markets and learn a couple essential basic theories of business and consumer behaviors. Next, you’ll discover how a business’s purpose is explicitly defined and shapes the behaviors of its employees. Finally, you’ll learn how to identify the impacts of corporate structure and governance on your product strategy. When you’re finished with this course, you’ll understand the key foundational elements of a business that are required to identify relevant markets and ultimately create effective product strategies.

About the author
About the author

Joel helps businesses and entrepreneurs bring their new products to fruition through right-sized strategy, planning, and strategic business development practices. He has a diverse professional background that includes roles in engineering, program management, and strategic business development within both the business-to-business and business-to-consumer spaces. Joel brings this broad range of experience and skills together to create holistic business and product strategies and practices for organizations that range from small startups to Fortune 500 and Dow components. Reach out to Joel at [email protected] to find out more.

Section Introduction Transcripts
Section Introduction Transcripts

Course Overview
Hi everyone. My name is Joel Lamendola, and welcome to my course, Business Basics. I am a strategy and business development professional with a background in engineering and technology as well. This is the first course in the Creating Product Strategy path. In this course, we're going to discuss markets as defined by consumer and business behaviors and discover the broad, but hidden influences of business purpose and corporate structure on product strategy. There are no prerequisites to learn the fundamentals taught in this course. Some of the major topics that we will cover include assumptions about how consumers and businesses behave within markets, the purpose of a business, corporate structure and governance, creating product strategy. By the end of this course, you'll understand the fundamental issues of aligning product strategy to individual markets and your business. From here, you should feel comfortable diving into product strategy with courses on market landscape analysis, the primary elements of a good business strategy, and the process of identifying strategic opportunities. I hope you'll join me on this journey to learn some business and economics fundamentals with the Business Basics course, at Pluralsight.