Leaders and product developers are asked to create value for their customers but often lack the background and tools to understand the markets they serve. This course explains markets and strategy by analyzing consumer and organizational behaviors.
What you'll learn
Technology leaders and product developers are expected to create products for their organization that align seamlessly to business goals and product strategy, but many individuals find themselves in over their head with little or no education in product strategy or the market dynamics and business structure and processes that influence that strategy.
In this course, Business Basics, you’ll gain an understanding of markets as defined by consumer and business behaviors and recognize the broad influence of business purpose and corporate structure and governance on product strategy.
- First, you’ll explore the meaning of markets and learn a couple essential basic theories of business and consumer behaviors.
- Next, you’ll discover how a business’s purpose is explicitly defined and shapes the behaviors of its employees.
- Finally, you’ll learn how to identify the impacts of corporate structure and governance on your product strategy.
Table of contents
Many of us have unconsciously assumed models of how consumers and businesses behave, but we have no firm reason in mind as to why we expect these behaviors. This course provides a foundation for continuing exploration of product strategy under the constraints of business goals, corporate structure, and corporate governance.
This course is great for both technology leaders who are responsible for the direction of products and their impact on their business and for individual contributors that want to understand the context and potential impacts of their daily work on their business.
Explore the meaning of markets and learn a couple essential basic theories of business and consumer behaviors, discover how a business’s purpose is explicitly defined and shapes the behaviors of its employees, and identify the impacts of corporate structure and governance on your product strategy.
There are no prerequisites to learn the fundamentals taught in this beginner-level course.