Good software is not just code, it's also good communication. This course covers everything from doing a proper product launch, ongoing communication, offering great support, and fine-tuning your company message.
At the core of all successful products, there is a solid communications plan. This course, Communications for Better Technology Deployments, aims to offer a complete understanding of how to create a comprehensive communication plan that works for you. First, you will learn the fundamentals of good communication and why it's so important, and then you will go through all the steps required for a successful product launch. You'll learn how to keep your management consistent and you'll finish by going over techniques for impeccable customer support. The course tackles basic principles such as why you should communicate in the first place, moving onto how to discuss channels and the message itself. All of these principles come with a strong emphasis on practical examples and tools so that you can implement what you learned. By the end of this course, you'll not only be able to create a detailed, high-quality action plan for your communications, but you'll also be better equipped to execute it gracefully.
Doru founded and runs a marketing agency with global clients in a wide range of industries. His focus is on campaigns that convert and get new business through the door, not feel good campaigns. In terms of approach he believes in authentic and blunt advertising without the presence of small print.