Good software is not just code, it's also good communication. This course covers everything from doing a proper product launch, ongoing communication, offering great support, and fine-tuning your company message.
At the core of all successful products, there is a solid communications plan. This course, Communications for Better Technology Deployments, aims to offer a complete understanding of how to create a comprehensive communication plan that works for you. First, you will learn the fundamentals of good communication and why it's so important, and then you will go through all the steps required for a successful product launch. You'll learn how to keep your management consistent and you'll finish by going over techniques for impeccable customer support. The course tackles basic principles such as why you should communicate in the first place, moving onto how to discuss channels and the message itself. All of these principles come with a strong emphasis on practical examples and tools so that you can implement what you learned. By the end of this course, you'll not only be able to create a detailed, high-quality action plan for your communications, but you'll also be better equipped to execute it gracefully.
Doru founded and runs a marketing agency with global clients in a wide range of industries. His focus is on campaigns that convert and get new business through the door, not feel good campaigns. In terms of approach he believes in authentic and blunt advertising without the presence of small print.
Course Overview Hi everyone, my name is Doru Catana and welcome to my course Communications for Better Technology Deployments. I've run a marketing agency for close to 10 years now and I decided it was about time I help people manage their own campaigns into successful product launches in-house without having to use outside help, because although more qualified and skilled, more often than not an agency will lack the same level of passion you have your product or service. In this course we are going to go over everything you need for a successful product launch, how to manage ongoing communications and offer impeccable support and the way we're going to tackle this is by first identifying why you need to communicate in the first place, then we'll shift focus to the what, taking a look at your message and communication channels and then we'll go over the how with tools and action steps to implement your strategy. We look at things from multiple angles, starting with how you design your onboarding process, then we jump to promotions, going over multiple ways to generate traffic and sales and of course how to build a solid relationship with your customer. By the end of the course you'll be able to not only create a detailed action plan, but also execute it gracefully without spending an arm and a leg on ad budgets, and most importantly you'll be able to keep improving your results. My goal in creating this course was so you never need to watch another communications course ever again by building strong foundations on the core concepts while making you flexible as far as tools and tactics go. So I hope you'll join me on this journey to learn more about communications, product launches, and customer support with this course at Pluralsight.